Experience Highlights

Global Innovation Firm

B2B Consulting | Incubator | Corporate Venture Capital

  • Shifted team from a content and PR focused function to a growth marketing engine.

  • Head of marketing, reporting directly to the CEO

  • Led global marketing strategy focused on driving lead generation and brand awareness in NAMER and EMEA

  • Managed marketing, content and design team

  • Key Achievements:

    • Helped grow revenue by seven figures

    • Built and led a cross-regional team spanning NAMER and EMEA

    • Repositioned the brand with sharp messaging and momentum

Retail Tech Startup

B2B2C SaaS | CV, ML, Deep AI | CPG | Retail | Global Clients

  • First marketing hire; built marketing function, hired and managed team, and global strategy

  • Head of marketing, reporting directly to the CEO. I led marketing initiatives to drive end-user adoption, generate B2B demand, and enhance our public relations efforts

  • My role was crucial in positioning our retail tech solutions as market leaders and ensuring our brand resonated with consumers and retailers

  • Supported series funding efforts with CFO and CEO

  • Key Achievements:

    • Led GTM strategy for major partnerships like Circle K and ALDI

    • Achieved a 60% user conversion rate for a next-gen tech platform

    • Successfully developed and launched multiple campaigns that significantly increased end-user adoption and B2B demand generation

    • Enhanced our market presence through targeted digital marketing strategies and impactful PR efforts

“Taylor is a passionate brand builder, strategic thinker, and she has the unique ability to collaborate cross functionally with stakeholders at all levels of the organization.”
— CHRO

HR Tech Startup

B2B SaaS | Workforce Management | Global Payroll and Staffing

  • First marketing hire; built marketing function and led global strategy

  • Reporting directly to the CEO, member of executive team, collaborated with parent company CMO.

  • Key Achievements:

    • Increased average leads per month by 300% in the first three months of implementing HubSpot

    • Increased average monthly website visitors by 104%

    • Increased the number of followers on LinkedIn by 13%

    • Increased social content reach by 206%

“Taylor is genuinely kind and helpful, has an indisputable knack for marketing, and continuously goes out of her way to make her peers and colleagues feel valued.”
— Engineer